About this article
Why we wrote it

Multi-family offices reviewing their technology often ask us whether to build their own platform, assemble a stack of point solutions or buy one system. Each path carries different costs, timelines and security risks, and the trade-offs are easy to underestimate. This short piece compares the three options, so your firm can decide which route fits its client complexity and in-house resources before committing engineering budget or signing several vendor contracts.

How we made it

We used AI tools to help gather research and speed up the first draft. That left more of our time for checking each figure against its original report and adding what we see in client conversations. A Masttro editor reviewed every claim, and members of our team read the article before it was published.

Written by
Ricardo Wiesner
Edited by
Dan Williams
Published
August 17, 2025

Key Takeaways

Building in-house is costly, slow, and hard to scale.
Disconnected systems create risk and inefficiency.
Choose one platform for all assets, AI insights, and secure reporting.
Plan for the future with support for succession, mobile access, and evolving needs.

Building Your Own Platform

Manual communication processes, updating spreadsheets and compiling reports is both resource-heavy and inefficient.

One solution is to build their own solution — a major investment in time with uncertainty around the end result.

Not to mention the significant costs involved in hiring a dedicated team of engineers.

Then there’s the learning curve ahead: adapting and tweaking software over years to enhance it, incorporate the latest cutting edge technology, explore how to integrate AI.

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Assembling a Custom Tech Stack

Another option is to pick and choose their own customized tech stack from individual software offerings.

Picking and choosing solutions for data aggregation, alternative asset management, governance or document storage is possible — but integration and security are amongst the considerable risks in this approach.

The Masttro Alternative

Masttro offers a practical alternative to both of these: a full-stack family office software platform.

Purpose-built by family offices, for family offices, it’s a comprehensive solution that has 15 years of development and expertise behind it.

Building or assembling your own stack carries riskBuild or assemble: Hire a dedicated team of engineers; Uncertain end result after a major time investment; Years of tweaking to keep up with new technology; Integration and security risks between separate tools. Masttro: Purpose-built by family offices, for family offices; 15 years of development already behind it; One interface for all financial data, desktop or mobile; Military-grade cybersecurity and data encryption.COMPARISONBuilding or assembling your own stack carries riskTwo do-it-yourself routes compared with a full-stack platformBuild or assembleHire a dedicated team of engineersUncertain end result after a majortime investmentYears of tweaking to keep up withnew technologyIntegration and security risksbetween separate toolsMasttroPurpose-built by family offices, forfamily offices15 years of development alreadybehind itOne interface for all financialdata, desktop or mobileMilitary-grade cybersecurity anddata encryptionSource: Masttro
Building or assembling your own stack carries riskBuild or assemble: Hire a dedicated team of engineers; Uncertain end result after a major time investment; Years of tweaking to keep up with new technology; Integration and security risks between separate tools. Masttro: Purpose-built by family offices, for family offices; 15 years of development already behind it; One interface for all financial data, desktop or mobile; Military-grade cybersecurity and data encryption.COMPARISONBuilding or assemblingyour own stack carriesriskTwo do-it-yourself routes compared with afull-stack platformBuild or assembleHire a dedicated team of engineersUncertain end result after a major timeinvestmentYears of tweaking to keep up with newtechnologyIntegration and security risks betweenseparate toolsMasttroPurpose-built by family offices, forfamily offices15 years of development already behinditOne interface for all financial data,desktop or mobileMilitary-grade cybersecurity and dataencryptionSource: Masttro
“Our private wealth clients are extremely demanding. With Masttro, we can support our clients’ needs with a state-of-the-art wealth platform that allows us to consolidate all custodians, integrate and organize non-financial assets and set up the entire legal structure to offer our clients a true comprehensive and holistic vision of their assets.”
Patricia Correa
Patricia Correa
Digital Strategy Director, Santander
Ebook

Five Dashboards Every Wealth Owner Needs

The ownership, cash flow, performance and geographic views principals expect to see on demand.
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What Masttro Delivers

It allows users to easily view and manage all financial data from a single, highly intuitive interface, on desktop or mobile app.

Our interactive wealth map gives a holistic, real-time view of the entire estate: both liquid and illiquid investments — regardless of size or complexity.

Users get an unparalleled level of detail into any asset class, no matter what the format or data type, multi-currency on aggregation and reporting.

And they can access real-time insights on alternative investments via an AI module that automates alts data ingestion, analysis and allocation.

Built to evolve alongside family estate and investments, the platform has features to prepare wealth owners and heirs for transition planning.

All of this built on infrastructure protected by military-grade cybersecurity and data encryption protocols.

See It in Action

It’s the full-service software solution for family offices at any level of sophistication.

Speak to us to schedule a demo or find out more.

In their words
What clients say about Masttro
“Friendly environment and easy to use, very intuitive.”
Jerry F.
Jerry F.
CEO, Small Business
“The easy to use GWM interface is incredibly helpful especially when teaching new team members how to use the platform.”
Verified G2 User
Verified G2 User
Financial Services, Small Business
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“Visually, from a user interface perspective, this is by far the easiest platform to add assets and to see our family mapping.”
Daniel Forman
Daniel Forman
CIO, Jefferson River Capital