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The recent Simple Family Office Software & Technology Report highlighted key concerns for family offices when it comes to selecting and using new technology.
From governance issues around embracing artificial intelligence to lack of time and resources to dedicate to learning new systems, the report surfaced how the family office software industry has significantly matured yet many systems still don’t deliver exactly what is needed.
These are challenges direct from family offices that have experienced them, learning first-hand that modern technology is only useful if it's accessible, intuitive and can deliver results efficiently and accurately.
Here we take a look at how Masttro does this, specifically addressing each of the seven key issues highlighted in the report.
Principaux enseignements
1. Family offices want unified platforms
The problem:
The 2025 report highlighted that 73% of family office platforms cite private market data as their biggest challenge. Yet family offices continue to become more sophisticated in their investments, with portfolios that now average at around 45% - 50% private market assets.
Coupled with this is the burden for family offices that run “stitched together” siloed platforms: the report stating that the average family office handles data from more than a dozen systems.
Integration across solutions is a major challenge when working with external providers and family offices want a unified solution, especially for handling private market data.
The solution:
Masttro delivers a single, centralized platform that includes data aggregation, portfolio management, reporting and document management, which means there is no need to stitch together multiple solutions that each offers one of these elements.
The platform also seamlessly handles private markets data, being able to aggregate and ingest all asset classes, from liquid investments to complex portfolio alternatives, including real estate, private equity holdings, and passion assets.
It even provides alternatives data automation through the Alternatives AI module. This automates the entire alternatives lifecycle: it collects, categorizes, extracts transaction-level data, and reconciles against cashflows.
2. Technology that reduces manual processes
The problem:
With AI, the most exciting technological development since the arrival of the internet, it’s not surprising that family offices want to understand how to fully embrace its capabilities.
Two major tech needs of family offices that the report highlighted were the increased automation of administrative tasks and the need to adopt AI capabilities.
The solution:
Masttro Intelligence is embedded in the platform, using cutting-edge agentic AI to automate, optimize, and intelligently scale complex and time-consuming workflows, and to automatically distill overwhelming data into essential information.
It drastically reduces manual processes by automating tasks in key areas, from automated document management and alternative investment data processing, to personalized report generation and platform support.
It also makes AI easy for family offices to adopt, with users able to interact with the platform through an intuitive experience as natural as conversation.
Construire une pile technologique performante pour un family office
3. Family offices need reliable, credible data
The problem:
Family office ongoing frustrations with issues like inconsistent and duplicated data have made credible data reliability a top requirement when selecting providers.
They now see trust in data as a KPI for wealth technology platforms. Simply put, this means once they implement new technology, how long before they can trust the data it provides?
Onboarding sometimes takes half a year and even after completed, data can be unreliable. This means family offices often rely on double-checking against spreadsheets to ensure data quality, which isn’t exactly efficient.
The solution:
Masttro is built on reliable, direct data, having developed over 650 direct data feeds with custodians across 35 countries. This is not just a commitment to the highest standard of data quality direct from the source, but also means Masttro never relies on any third-party data intermediaries, removing the inherent risks of these providers.
And the platform handles all asset types: fractional investments, non-financial assets, alternative investments, and liquid portfolios - Masttro aggregates it all, accurately and reliably.
4. Systems should deliver operational confidence
The problem:
New technology doesn’t always deliver positive results. Software can be difficult to learn, with complicated interfaces that aren’t easy to operate, and often don’t provide accurate data.
The report highlighted that family offices need systems that create clarity and control for their operations, to help them make sense of increasingly complex structures.
Areas like reconciliation accuracy, onboarding speed, and data lineage have become key, but the common denominator across features and capabilities: they want software that brings them confidence, not confusion.
The solution:
Masttro is purpose-built for clarity: it originates from within a family office, thus understands the needs and delivers an intuitive software solution that streamlines the most complex family office operations. It simplifies even the most complex of assets, from liquid investments to complex portfolio alternatives, including real estate, private equity holdings, and passion assets.
The platform is also visually intuitive, notably through the interactive Global Wealth Manager, a powerful visual-entity mapping tool that provides transparency into all entities, assets, documents, and relationships, and solves the traditional pains of siloed wealth records and undocumented holdings.
5. A need for dynamic systems that support decision-making
The problem:
The report highlighted how family office technology needs have evolved from simply replacing spreadsheets. They want more than dashboards and static reports, they want closed loop workflows where insights trigger approvals, tasks and audit trails.
Also highlighted was a desire for systems that provide “a daily backbone for decision making”, with comprehensive entity tracking, document sharing and reconciliation insights.
The solution:
Masttro empowers family offices to move on from static outputs and manual processes. Masttro Intelligence automates workflows and delivers agentic AI capabilities that are proactive, contextual, and task-oriented, while the Global Wealth Map provides an interactive view across all assets and entities.
It also provides powerful, intuitive reporting capabilities: users can even extract insights with an AI-powered reporting engine that can interpret user intent, find and generate reports, analyze results, and provide the desired insights, all done with prompts in natural language.
6. Software needs to be intuitive and easy to learn
The problem:
Emphasized in the report was how family offices see rolling out new tech as a major resource challenge, especially if it is overly complicated. It’s something they frequently don’t have the internal time or capacity for.
Because of this, they need software that reduces time spent learning, enables a faster route to insights and can ensure confidence through accountable, accurate data reliability.
The solution:
Masttro drastically reduces the learning curve with Masttro Intelligence Assistant, a powerful NLP-based assistant that enables users to interact with the platform in natural language, via voice or text.
This results in immediate usability for anyone, and is just one part of the Masttro Intelligence suite of features, which use AI to automate, optimize, and intelligently scale complex and time-consuming workflows, freeing up family office resources for more strategic endeavors.
7. Governance and resource concerns around AI
The problem:
The report highlighted that family offices want AI capabilities that add value from the start, without the need to hire new team members to utilize software solutions.
It also noted their concerns around AI and governance. Family offices want to know where AI models are hosted and who can see their data, also how auditable the results are. Ultimately, AI capabilities should add immediate value, but at the same time this advanced technology needs to align with their governance protocols.
The solution:
Masttro Intelligence answers all governance and privacy concerns by operating exclusively within a private AI architecture, and providing auditable results. This means that unlike public tools that rely on external third-party AI services, Masttro client data never leaves the security of the Masttro platform and is never exposed to external tools.
And when it comes to AI-generated insights, references are provided alongside the AI responses so users can validate and audit where information was sourced, to provide clear transparency and ensure confidence.
Masttro Intelligence is also immediately accessible: with Masttro Intelligence Assistant, users can utilize powerful AI capabilities through natural language, via voice or text, so there is no need to learn a complex new software interface.
Why this matters now more than ever
As family offices move away from legacy spreadsheets and outdated solutions, they will no doubt encounter new challenges while implementing new technology.
The rate of new technology adoption is increasing though, and now more than ever, family offices need to approach selection of new solutions with a methodical approach based on the learnings of their peers.
The issues and challenges taken from the latest software and technology report and highlighted here are based on experiences other family offices have gone through, and can help family offices avoid unnecessary mistakes.
If you’re a family office looking for a technology solution that solves the challenges of modern wealth management, speak to us to discover more about Masttro.
