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Product

Consolidate

Import all your WealthData with easy connections and integrations

Data Aggregation

Document AI

Automate data handling of capital calls, distributions and capital statements.

Control

Simplify portfolio management with custom dashboards and automation

Communicate

Create custom views for your clients and share WealthData securely

Connect

Seamlessly integrate tooling with your current tech stack

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Family Offices
Wealth Managers & Advisors
Professional Service Firms
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Masttro Intelligence

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Read our guides on how to improve client service and operations with wealth technology.

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Masttro vs. Eton Solutions

Best-in class wealth reporting

Masttro is built for family offices and private wealth teams that need trustworthy data, fast reporting, and deep alternatives visibility—while keeping accounting in the system that already runs your books.

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Businesswoman with glasses holding a tablet, with a screen overlay showing categories of alternative investments including direct investments, open-end funds, and closed-end funds.
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Masttro vs. Eton: Feature Comparison

Masttro is the wealth data + reporting layer: it connects directly to custodians, normalizes and validates portfolio data, and turns it into client-ready reporting - while you keep your GL in your preferred platform.

HeaderWith MasttroWith Eton
What It's Built ForA purpose-built wealth data and reporting platform for family offices that delivers total-wealth visibility across liquid and alternative assetsAn integrated platform designed as all-in-one solution comprising back office (GL, fund accounting, transactions, etc.) and reporting capabilities
Investment Reporting DepthPurpose-built reporting engine for complex multi-asset portfolios. Not a reporting feature bolted onto an ERP, reporting is the productReporting handled as part of broader ERP-style suite of features
Data Aggregaton700+ direct custodian feeds worldwide, no screen scraping, no third-party aggregators. Alternatives, private equity, real estate, collectibles, and non-financial assets, all in one validated datasetBroad ingestion methods inside an ERP style suite designed to supporting accounting and reporting
Accounting / General LedgerNot a GL, and that is by design. Masttro feeds QuickBooks, Sage, NetSuite, and others directly. You keep your accounting in your accounting system. No forced migration. No chart-of-accounts rebuildNative GL and accounting as core part of platform
UsabilityBuilt for every user in the office, CIO, CFO, ops staff, and family principals. No dedicated expert required. AI assistant answers questions in plain language. Mobile-nativeThe all-in-one accounting and performance reporting suite requires a higher level of training and acumen to learn and master
Ease of ImplementationLive in 12-14 weeks. Structured onboarding, dedicated team, and a defined go-live date. Your team runs the platform independently after go-live. No gatekeeper, no extended vendor dependencyGiven the multi-function platform implementation, terms may vary widely and involve complex training regimens with multiple teams and departments
PrivacyMilitary-grade data encryption - nobody can access your full portfolio data but you (not even Masttro employees) Secure, cloud native with security controls and permissioning
PricingTransparent, fixed annual subscription. Grow AUM without increasing subscription costsTransparent, scalable subscription pricing—scoped to the complexity of platform and support needed

What It's Built For

With Masttro

A purpose-built wealth data and reporting platform for family offices that delivers total-wealth visibility across liquid and alternative assets

With Eton

An integrated platform designed as all-in-one solution comprising back office (GL, fund accounting, transactions, etc.) and reporting capabilities

Investment Reporting Depth

With Masttro

Designed to produce actionable, insightful stakeholder-ready dashboards and performance views across complex holdings

With Eton

Reporting handled as part of broader ERP-style suite of features

Data Aggregaton

With Masttro

Direct feeds for 650+ custodians worldwide and automated workflows for documents, alternatives and non-financial assets. Purpose-built to make a comprehensive total-wealth dataset usable for analysis and reporting

With Eton

Broad ingestion methods inside an ERP style suite designed to supporting accounting and reporting

Accounting / General Ledger

With Masttro

Intentionally not a GL—Masttro exports/feeds downstream accounting systems rather than replacing them, allowing you to run a best-of-breed tech stack

With Eton

Native GL and accounting as core part of platform

Usability

With Masttro

Best-in-class user experience, mobile access, and ask-and-answer AI-based assistant tools remove barriers to adoption and reduce learning curves present in more complex software

With Eton

The all-in-one accounting and performance reporting suite requires a higher level of training and acumen to learn and master

Ease of Implementation

With Masttro

Masttro’s dedicated onboarding and implementation service team ensures all client data is integrated securely and all users are comfortable running the platform within the standard onboarding term of 10 – 14 weeks

With Eton

Given the multi-function platform implementation terms may vary widely and involve complex training regimens with multiple teams and departments

Privacy

With Masttro

Military-grade data encryption - nobody can access your full portfolio data but you (not even Masttro employees)

With Eton

Secure, cloud native with security controls and permissioning

Pricing

With Masttro

Transparent, fixed annual subscription. Grow AUM without increasing subscription costs

With Eton

Transparent, scalable subscription pricing—scoped to the complexity of platform and support needed

Javier C. Gutierrez
Kaelyn Embler
Evaristo Garcia

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“We chose Masttro because we were priced out by other solutions, which would’ve been at least double the cost.  We didn’t want to be charged on our AUM as it is not in line with our own pricing model.”

Saul Dyne, Operations, Stonebridge Family Office

“Masttro allows us to answer all the different questions from the owner’s perspective. What assets do I have? Where do I have them? Who knows about this information and who is in charge of it.”

Alejando Bazua, Founder, Single Family Office

“Masttro has been very helpful in helping aggregate all of our assets and create a good picture of what our returns have been.”

Sergio Guerrero, Founder, Multi-Family Office
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Built by a family office, for family offices.

Masttro is the original family office technology company. Established in 2010 by founders working within a complex, multigenerational family office, we have an inherent understanding of the needs within the space.

It’s why the platform delivers a real-time picture of wealth, across all asset classes, and guarantees 100% data privacy at all times.

160
+
Team Members
700
+
Direct Data-Feeds
300
k
Alternative Investments
10
k
+
End-users
40+
Countries Where Masttro Has Clients

How we help you switch from legacy systems

Structured migration, minimal disruption

We run a proven onboarding playbook that maps your current setup, prioritizes client configuration and account integration, and sequences the cutover so day-to-day operations aren’t interrupted.

Guided training for every role

Across four focused sessions, we train portfolio, ops, and reporting users on their specific Masttro workflows. By the time you go live, your team is already comfortable running core processes in Masttro.

Ongoing partnership, not a one-off project

Post-implementation, we stay close with dedicated follow-ups and regular business reviews to refine reports, automate more workflows, and surface new value. You’re not just switching systems—you’re gaining a long-term operating partner.

Ready to See Masttro in Action?

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 Frequently Asked Questions

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Book a demo to see why over 400 leading family offices in 40+ countries choose Masttro:

  • 700+ custodial connections for a complete view of wealth, with no blind spots.

  • Automated data and document ingestion that eliminates manual collection and reconciliation.

  • Built for complexity, with one secure system for assets, entities, and reporting.

  • Fixed pricing, not AUM-based, so growth does not trigger higher platform costs or hidden fees.