| Wealth & Estate Visibility | Consolidated, real-time view of the entire estate — entities, accounts, alternatives and liabilities — in one platform so wealth owners and advisors see the full picture | Strong portfolio-level aggregation and reporting, but a fragmented view of the wider estate, with entities, documents and non-investment assets managed in separate systems |
| Custodial Connections | Over 650 direct connections in 34 countries; connects to any custodian our clients work with, without third-party services, increasing reliability | Direct connectivity to main custodians, uses third-party services for manual aggregation or account aggregators |
| Alternative Investments | AI engine automates alternative investment data ingestion, capturing underlying inflows and outflows for deep investment analysis (J-curve) and relevant metrics (IRR, ROIC, MOIC, DPI, RVPI) | Offers an Alts Data Management add-on, reports generic metrics as a line item |
| Pricing | Fixed annual subscription. Grow AUM without increasing subscription costs | Pricing is tied to AUM and scale, so your technology spend grows as client assets grow – even if your workflows stay the same |
| Privacy | Military-grade data encryption - nobody can access your full portfolio data but you (not even Masttro employees) | Addepar accesses and aggregates client data for their own benchmarking and reports on AUM as a business metric |
| Document Management | Complete document management system that handles, stores, and organizes vast amounts of financial documents efficiently for easy access | Flexible APIs help users with integrations for document management workflows at additional cost |
| Usability | Intuitive user-friendly interface means any user can easily access real-time information and run reports across desktop, mobile and tablet | Detailed dashboards that allow advisors to run reports for clients. However, system is complex to operate and specialized training is needed |
| Beyond Investment Reporting | Masttro goes beyond reporting, providing a platform that delivers comprehensive operational support for all team members | Addepar specializes in analytics and reporting for the CIO and often needs a managed services component to get desired outcomes |