| What It's Built For | Client-centric wealth operating system for RIAs delivering a premium UHNW / family-office-style service. Consolidated, real-time view of the entire estate — entities, accounts, alternatives and liabilities — in one platform so wealth owners and advisors see the full picture | Institutional investment workstation built to power multi-custodian investment data, performance reporting, and deep analytics for CIO/PM teams |
| Ease of Use | Built so advisors and ops can run it day-to-day—helping you scale UHNW service tiers without adding specialists for every new household | Feature-rich but heavier to operate; consistent outcomes often require specialized training and dedicated admin/support |
| Custodial Connections | Over 650 direct connections in 35 countries; connects to any custodian our clients work with, without third-party services, increasing reliability | Direct connectivity to main custodians, uses third-party services for manual aggregation or account aggregators |
| Pricing | Fixed annual subscription. Grow AUM without increasing subscription costs | Pricing is tied to AUM and scale, so your technology spend grows as client assets grow |
| Alternative Investments | AI engine automates alternative investment data ingestion, capturing underlying inflows and outflows for deep investment analysis (J-curve) and relevant metrics (IRR, XIRR, TWR, RVPI, TVPI, DPI, PIC) | Offers an Alts Data Management add-on, reports generic metrics as a line item |
| Privacy | Military-grade data encryption - nobody can access your full portfolio data but you (not even Masttro employees) | Addepar accesses and aggregates client data for their own benchmarking and reports on AUM as a business metric |
| Document Management | Complete document management system that handles, stores, and organizes vast amounts of financial documents efficiently for easy access | Flexible APIs help users with integrations for document management workflows at additional cost |
| Onboarding & Ongoing Service | Faster onboarding to client-ready outputs, with lower ongoing maintenance—built to run with your existing advisor/ops team (not a dedicated specialist function) | Heavier implementation and operations. Specialist training, configuration, and ongoing data operations support often necessary |